Matt Slaughter
Matt Slaughter

United Health

America's Health Rankings - Web Experience



"For nearly 3 decades, America’s Health Rankings has provided an analysis of national health on a state-by-state basis by evaluating a historical and comprehensive set of health, environmental and socioeconomic data to determine national health benchmarks and state rankings."

- United Health




  • UX Research Lead
  • UX Design
  • Information Architecture
  • Content Strategy
  • UI Support

Cross Functional Team

  • Client/Stakeholder Facing
  • Lead UI Designers
  • Engineering
  • Marketing/Social


Rockfish Digital - 2012


Calvin Ly, John Jacobson, Julie Fisk, Kayla Bond


Finalist - OMMA Awards 2013 Charity & Non Profit Category


WebAwards 2013 Outstanding Website


2013 IAC Awards Outstanding Website



Measures of Health


The Question

How do we ignite behavioral and lifestyle changes that will improve our nations health?



United Health releases these metrics every year based on census data and other pertinent surveys. The information is wildly complicated and difficult to understand. Further, it's hard to know what there is to do about it.


  • Organize 48 measures across 50 states in an engaging and interactive way. Specifically through state and metric specific comparisons. 
  • Make it easy to share, learn, and discuss data that matters.
  • Provide tools and resources to get involved with state & federal initiatives and foster community.

Sitemap + Information Architecture

The primary exercise was to organize the data in a discoverable way while also providing resources to "Take Action" and learn more about the factors associated with the rankings.

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