Matt Slaughter
Matt Slaughter

TrainHeroic - Product Old

Experience Design

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of TrainHeroic.


TrainHeroic exists to help coaches and athletes be their best.

We provide solutions that facilitate, motivate, educate, and accelerate the strength and conditioning experience.

Since 2014 I’ve operated as the solo designer (Director of User Experience) for TrainHeroic and it's many products for athletes and coaches.


Roles (2014 - Present)

  • UX Director
  • Creative Director
  • Product Owner

Cross Functional Team

  • Engineering
  • Marketing/Social
  • Sales/Support
  • Business Operations


  • Coach Tools - Desktop
  • Athlete Experience - Mobile + Tablet
  • Training Marketplace - Web

The Experience


As of January 2018


User Growth since 2014


Monthly Active Users


Pounds Lifted


Personal Records


Training Session Logged



Net Promoter Score

> 300 hrs

Testing, Interview, Surveys


App Rating



5 hrs

Average time saved per month


Increase in program efficiency

< 1 min

to program a training session


Coaches minds blown



Since 2014 I've helped TrainHeroic grow from 3 heroes to 20, and become a leader in the Strength & Conditioning space.


Artifacts & Exercises



Screen Shot 2018-03-13 at 10.08.44 AM.png

Login/Signup Revamp





Visual Design

Trusted by some of the best coaches and organization in sport performance.