Matt Slaughter
Matt Slaughter
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TrainHeroic - Product Old

Experience Design

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of TrainHeroic.
 
 

Overview

TrainHeroic exists to help coaches and athletes be their best.

We provide solutions that facilitate, motivate, educate, and accelerate the strength and conditioning experience.

Since 2014 I’ve operated as the solo designer (Director of User Experience) for TrainHeroic and it's many products for athletes and coaches.

 

Roles (2014 - Present)

  • UX Director
  • Creative Director
  • Product Owner

Cross Functional Team

  • Engineering
  • Marketing/Social
  • Sales/Support
  • Business Operations

Products

  • Coach Tools - Desktop
  • Athlete Experience - Mobile + Tablet
  • Training Marketplace - Web
 

The Experience

 

As of January 2018


+700%

User Growth since 2014

321K 

Monthly Active Users

+30B 

Pounds Lifted

+1M

Personal Records

+3M

Training Session Logged


 

+200%

Net Promoter Score

> 300 hrs

Testing, Interview, Surveys

★★★★☆

App Rating

 

 

5 hrs

Average time saved per month

+1000%

Increase in program efficiency

< 1 min

to program a training session

+7,000

Coaches minds blown

 
 

Background

Since 2014 I've helped TrainHeroic grow from 3 heroes to 20, and become a leader in the Strength & Conditioning space.

 

Artifacts & Exercises

 

Wireframes

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Login/Signup Revamp

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Prototypes

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Visual Design

Trusted by some of the best coaches and organization in sport performance.

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