To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of TrainHeroic.
Overview
TrainHeroic exists to help coaches and athletes be their best.
We provide solutions that facilitate, motivate, educate, and accelerate the strength and conditioning experience.
Since 2014 I’ve operated as the solo designer (Director of User Experience) for TrainHeroic and it's many products for athletes and coaches.
Roles (2014 - Present)
- UX Director
- Creative Director
- Product Owner
Cross Functional Team
- Engineering
- Marketing/Social
- Sales/Support
- Business Operations
Products
- Coach Tools - Desktop
- Athlete Experience - Mobile + Tablet
- Training Marketplace - Web
The Experience
As of January 2018
+700%
User Growth since 2014
321K
Monthly Active Users
+30B
Pounds Lifted
+1M
Personal Records
+3M
Training Session Logged
+200%
Net Promoter Score
> 300 hrs
Testing, Interview, Surveys
★★★★☆
App Rating
5 hrs
Average time saved per month
+1000%
Increase in program efficiency
< 1 min
to program a training session
+7,000
Coaches minds blown
Background
Since 2014 I've helped TrainHeroic grow from 3 heroes to 20, and become a leader in the Strength & Conditioning space.
Artifacts & Exercises
Wireframes
Login/Signup Revamp
Prototypes
Visual Design
